Sales · Post-Demo Follow-Up Email
Describe your prospect, what excited them, and what worried them — and get a personalised, under-180-word follow-up email with a clear next-step ask.
Describe the task
Describe your prospect, what excited them, and what worried them — and get a personalised, under-180-word follow-up email with a clear next-step ask.
Persona: Account Executive who just finished a 30-minute product demo with a prospect.
Write a follow-up email after a 30-minute product demo I just gave to a prospect. Context: - Prospect: Riya Mehta, VP of Customer Operations at Halcyon Retail (mid-size fashion retailer, 240 stores, 140 contact-centre agents). - What she liked: the agent assist panel and the prioritised list of KB articles to fix. - What worried her: their previous chatbot vendor gave wrong answers and dropped CSAT 8 points. She needs proof that ours won't do the same. - Next step I want: a 30-minute reference call with one of our existing retail customers. Tone: warm but professional. Sign off as "Alex". Keep it under 180 words. End with a clear ask, not vague pleasantries.
Before you start
- Note one or two things the prospect was excited about during the demo.
- Note one concern they raised — the more specific, the better the output.
- Decide your tone (warm, formal, or casual) and your maximum word count.
- Decide the exact next step you want to propose.
- Start a new chat so there is no leftover context from another conversation.
What RedbrickAI does
When you send this prompt, the AI drafts a prospect-specific follow-up email that echoes the features they responded to, acknowledges their concern without being defensive, and closes with a clear, specific ask — all within your stated word limit.
Follow-Up Email Draft
Hi Riya,
Thank you for taking the time to meet today. I’m glad the agent assist panel and the prioritized list of KB articles were useful to you, especially given the scale of Halcyon Retail’s team and contact-center operation.
I also understand your concern about your previous chatbot vendor. Wrong answers and a drop in CSAT are serious issues, and I want to make sure you have confidence in how our approach is different.
The best next step would be a 30-minute reference call with one of our existing retail customers so you can hear directly about their experience.
Would you be open to a 30-minute reference call next week? If so, I’ll send over a few times that work.
Best, Alex
What a good answer looks like
| Fact | Expected wording |
|---|---|
| Personal opener | Names Riya, references the call, acknowledges her time — not a generic "Thank you for attending." |
| Echo of what she liked | Mentions both the agent assist panel and the KB article prioritisation list — not just one. |
| Address the concern | Acknowledges the previous chatbot CSAT drop and frames the reference call as the de-risk path — no defensive rebuttal. |
| Clear ask | Specific: a 30-minute reference call with an existing retail customer. Offers two time slots or asks for availability this week / next. |
| Sign-off | Warm but professional — signed "Alex", not "Alex Park, Senior Account Executive, Globex Solutions Inc." |
| Word count | Under 180 words (body only, excluding subject line). |
Pass
All 6 elements present, under 180 words, sounds like a human — not a template.
Partial pass
Misses one element (e.g. doesn't acknowledge the chatbot concern, or only echoes one feature), or runs to 220+ words, or the ask is soft ("let me know if you'd like to chat sometime").
Fail
Generic template email that could be sent to any prospect after any demo — doesn't mention the specific things Riya cared about, or offers no clear next step.
Try follow-up prompts
Follow-up prompts let you iterate on the email in the same chat — the AI already has full context and can refine tone, length, or structure in one step.
Follow-up prompt
“Rewrite the opening — I never start emails with "Thanks for your time today".”
Updated AI response
The AI replaces the opener with something that still names Riya and the call but avoids the banned phrase — for example: "It was great speaking with you today, and I appreciated the chance to walk through how the product could support Halcyon Retail’s team."